Development of the "Teaser" or promotional document:
an experienced marketing team identifies the key features and benefits of innovation and summarizes them in a summary document that allows you to communicate about innovation without unlocking its secrets.
in view of the functionalities, a first zoning of potential applications is done by our proprietary method of the "technology-market wire". This maximizes the effectiveness of the next stage of interviews by "aiming as close as possible".
Contacts are established with key contacts at selected manufacturers. Technical functionalities are reviewed step by step and economic aspects are also assessed. A complete maintenance report is systematically delivered
Download our summary document on innovation marketing